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May 03, 2012 /EIN Presswire/ -- As a result, she formed a company specializing in easy and intensive systemic health formulas.
Get it, Girl!, a new player in the nutritional supplement industry, relies on personal experience and scientific research to inform their simple product line. For Trudy Samuelson, a two-time breast cancer survivor, supplements allowed her to maintain her energy and protect her body from toxins, both during treatment and as an active survivor. "I knew from experience how beneficial certain nutrient combinations could be," she says, "I wanted to share this knowledge with ALL women to help them feel their best and take control of their health."
GIG classifies its approach to nutritional supplementation as systemic, or one that approaches the body as a whole. Samuelson explains why this approach works: "Disease doesn't occur in isolation; it's a manifestation of a larger, systemic breakdown. Until we address our whole health we're not working toward prevention and supplements won't make us feel better. We've gone to great lengths to truly cover all aspects of women's nutrition & systemic health in our program."
Samuelson and business partner, daughter Liberty DeGrandpre, knew that delivering the kind of nutritional support they envisioned required huge numbers of pills, something many women can't tolerate. "Throughout our development phase, we kept hearing the same thing: women know they need supplements but are overwhelmed and confused by the sheer number of products and pills," DeGrandpre said. "It's a huge barrier for women who want to feel and look great and take charge of their health." Working from here, the women joined forces with key scientists and experts to confirm their ideas and develop a delivery method that could eliminate the pills and create the comprehensive program they envisioned.
It has been a three year research and development process for Get it Girl. "Disease prevention has been the number one target of R & D; due to my personal and family history with cancer, this is my passion and where I want to focus. So many foods offer powerful disease fighting ingredients: antioxidants, nutrients, amino acids and more. Our goal is to make it easy for you to get them into your body without having to rely on a perfect diet" Samuelson explains. "We live in an age where the nutrition in our food is falling and we are subjected to an ever increasing number of environmental pollutants; without the proper supplementation a body is not very well prepared to answer these challenges."
The result of the women's objectives is the company's cornerstone program, The Systemic Makeover for Life, which consists of just three products: two protein based shakes and two capsules daily. DeGrandpre notes that the equivalent nutrition would require upwards of 75 pills per day and cost over 75% more. "From the beginning we were determined to accomplish three things: cover all aspects of women's health, make it simple and make it affordable," DeGrandpre says. "Supplementation doesn't need to be as confusing, costly or as inconvenient as it is." Because the program is so comprehensive, Get it Girl keeps their product line very small, offering just five products compared with the hundreds of individual supplements you will find with most companies.
While the two women acknowledge the challenges of being a small start-up in a competitive industry full of corporate players, they are optimistic about their future. "We've truly built our products around what women have told us they want: a one-stop supplement program that supports their biggest health concerns such as thyroid, adrenal, memory, breast and heart health. From here we've combined the vitamins, amino acids, probiotics, herbs, greens and minerals most effective at supporting these body functions," says Samuelson. "When you eliminate the guesswork and make it easy, you have a program that women can stay on and they really start to feel a difference. The response we've seen so far is overwhelmingly positive."
Get it Girl is building its brand around the use of real women in their marketing materials, creating a community of women who contribute their photos and personal experience. Part of membership includes submitting an IT statement, something DeGrandpre describes as a written expression of "what makes you tick, what fuels your fire." She goes on to say "anytime you stop and value the things in life that are truly special and inspirational to you, it automatically translates into the desire to be healthy and to treat your body well. That's what the IT statements are all about."
The website also encourages women to share their experience while taking The Systemic Makeover for Life, the company's bestselling package. One member, Kim Field, wrote "Before the Systemic Makeover, I was seriously concerned that I would have to accept my life as it had become: no energy or stamina to do the things I love to do, and that my career had reached its potential because I was sick a lot and my cognitive ability was constantly wavering. Since Get it, Girl! I feel better mentally and physically and therefore I have more confidence that I can reach the goals I have set for myself as well as enjoy the doing the things I love."
Get it Girl is based out of St. Ignatius, Montana with product manufacturing taking place at a GMP Certified lab near Salt Lake City, Utah. Products are available for purchase through the Get it Girl website, through the GIG store in Montana or through select Naturopaths and MD's.
Trudy Samuelson
Get it, Girl! Health
406-745-3500
http://www.getitgirlhealth.com
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